It plans to launch two new games for Facebook in 2011. It just launched "Zuma Blitz" two weeks ago, with a healthy 700,000 to 800,000 daily active users.
The company plans to continue growing its presence on Facebook. PopCap just introduced in-game virtual goods for purchase into Bejeweled Blitz in April, and says the game hit its first $1 million in August from virtual goods sales. "Bejeweled Blitz" is the fifth highest-played game on Facebook, under the top 4 games created by social games juggernaut Zynga, according to. Zombies" is also a top 10 top-selling and grossing iPad game.Įxpansion into social gaming hasn't been quite as strong yet, but PopCap's games have done well there too. Zombies", in the Top-Selling Paid iPhone/iPod Touch Games for 2010, according to Apple, the only game publisher to have two entries in the top 10. It had two titles, "Bejeweled 2 + Blitz" and "Plants vs. Roberts says PopCap's titles translate well for smartphones, and the numbers support his assertion. Xbox Live Arcade) each respectively accounted for 15% of sales. "Bejeweled Blitz" on Facebook and other social games) and console (i.e. A growing sector for PopCap is mobile, which now makes up 30% of total revenue. For the first time this year, desktop sales did not make up the majority of total revenue - they only accounted for 40% of the pie.
In 2000, desktop game sales made up 85% of the company's revenue, while "online" sales made up a mere 15%.Ī decade's passing shows big changes to PopCap's revenue split. When the company started a decade ago, its games were primarily available for the PC and Mac. One part of that diversification has been PopCap's expansion onto other platforms.
Rare, in fact, is the complete dud for PopCap.īut it is PopCap's diversification away from its core platform and demographic that tells the story of where the company is headed. But PopCap has been able to create hit after hit since then, with popular franchises like "Zuma", "Peggle" and "Plants vs. The "Bejeweled" franchise was the company's first game and first hit. The company is known for its quirky and innovative titles, casual games that are popular with those who don't consider themselves gamers.
Part of PopCap's success so far has come from its ability to create new IP that catches on with players.
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